Brazilian investment reaches the rice industry

Agroindustrias Dajahu , with a turnover in 2020 of more than 57 million dollars, sold its rice line to the Brazilian company Camil Alimentos.

The Ecuadorian company provides various services to other companies.

This sale includes two plants (rice processing and grain storage) plus the land acquired for future raw material collection centers. Specifically, four real estate of interest were sold, plus company- owned brands in the rice field.

In a statement addressed to the stock market, Dajahu explained that it maintained operations in the rice marketing branch and in real estate: from now on, Dajahu will continue to operate with the rest of the assets it owns, related only to its real estate business, real estate that outnumber more than eighty, with a commercial value of more than 60 million dollars and that represent for the company annual revenues of more than $ 3.5 million.

Rice manufacturers consulted by EXPRESO explain that of their brands Rico is the one that dominates in the Sierra, in Quito and Ibarra and its surroundings; He also has Osito, Pioli, Riky, Dianita and Doña Pepita.

The president of the Corporación de Industriales Arrocero s (Corpcom), Juan Pablo Zúñiga, highlights that this is the most important foreign investment in the national rice sector and that it reaches an established and strengthened company.

In 2018, according to its bond issuance prospectus on the Guayaquil Stock Exchange, Dajahu maintains a market share of 21% compared to its competitors Agrogulet (13%), Arrocesa (11), Labiza and Portil la (9 %) and Silvia María (6%).

With more than 50 years of history, Camil is one of the largest consumer goods companies in the food sector in Brazil and in South America, “occupying a leadership position in the segments and in the countries in which we operate”, points out the Brazilian.

“Our activities include the industrialization, marketing and distribution of grains (mainly rice and beans), sugar and canned fish (sardines and tuna, as well as sauces and patés) through brands with strong recognition and leaders in market share in Brazil, Uruguay, Chile and Peru”.

Dajahu reported that, due to the liquidity generated by the sale of its rice line, the company has decided to make a total buyback of the current bond issue, as soon as possible, for which the respective proposals are being sent to investors.

YOUR CAPACITY. Dajahu has the storage capacity for 70,000 tons of grain through silos, having among its clients Pronaca, Agripac, Alicorp. It is a great competitor of the National Storage Unit (UNA, state).

THE BRANDS. The Ecuadorian company has developed various brands of aged rice. It produces those of quality called premium, normal and regular. 60% of its sales are made by segment 1 and 20% by segment 2.

YOUR STRENGTH. Camil has an annual production capacity of 1,760 tons of grains, 727 thousand of sugar and about 60 thousand of fish. It has 14,000 clients in sales and distribution platforms and approximately 300,000 points of sale.