In the next five years Cervecería Nacional plans to invest $ 424 million in the country. So far in 2018, $ 40 million has already been placed in various lines related to the brand.
After a difficult situation in 2016, “today we perceive stability in the environment that allows us to operate calmly and invest in new projects,”said the company’s president, Sergio Rincon, in an interview with this newspaper.
Recognized actions of the current Government as the Law of Productive Development that presents incentives such as the exemption of income tax for new investments.”This helps some projects that were detained because they do not reach a rate of return that makes them sustainable, now they resume,” he said.
Another attractive incentive for the firm is the 50% reduction of the special consumption tax for artisanal alcoholic beverages. “They arenot in our industry but they can encourage us to diversify investments into other categories,” said the executive.
Technological development is another of the brewery’s lines. For example, the application My Store CN was launched, which allows customers to place orders online and thu sexpedite their processes and increase their profitability.
In addition,this year Cervecería Nacional made its first export to Spain, Italy, France and the United Kingdom. Among its social responsibility programs is “Growing for a Dream”, which allows women to receive accounting and financial training for the management of their businesses through the Ecuadorian Vocational Training Service (Secap).
Just this December 3, in Guayaquil, 2,000 entrepreneurs graduated as part of this initiative. One of them is Luz Taffur, who has a grocery store for 10 years.”In addition to teaching us how to grow as micro-entrepreneurs, it helps us to value ourselves and to see how to expand the business,” he said. (I)