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Chevrolet will invest $ 100 million in new products
Posted On 15 Sep 2016
The Chevrolet brand will invest about $ 100 million for new products in the next five years in the country, this will involve the creation of production lines at its plant and the launch in 2017 of new vehicles assembled in the country (an 80% is currently assembled and a 20% is imported).
The announcement was made Tuesday night by Luis Enrique Landinez, CEO of General Motors OBB of Ecuador, during the celebration of the 90th anniversary of the brand in the Rodolfo Baquerizo square, in Guayaquil. The company chose the local port because there, in 1926, its first car entered in Ecuador. Furthermore, in Guayaquil, Chevrolet has the highest market share of the country, with a 51%, Landinez said.
Chevrolet executives, including the CEO of General Motors in South America, Barry Engle, participated earlier in a press conference. There, Landinez said that despite the economic scenario, the most difficult part, ie the first quarter, is over and a recovery begins.
In that quarter sales fell to 4,000 units per month when in 2015, for example, they exceeded the 12,000 units. In August, they rose to 5,400 units. The industry expects to close 2016 with 60,000 units, the half of what was sold in 2014 (120,000) and a 27% less than in 2015 (82,000).
