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Coffee produced in Loja will participate in a global appointment
Posted On 04 Apr 2019
Ecuadornews:
The Olinka coffee produced in the Chorora farm, in the Sozoranga county, will participate in the World Barista Championship in Boston, United States, from April 11 to 14.
“It is a great honor to represent Ecuador in the global barista competition,” says Olinka Vélez, producer of the Olinka coffee, which is produced in the province of Loja.
It is estimated that about 100 competitors take the stage during four days of competition at the World Coffee Championship in Boston, including the 2019 World Barista Championship and the Brewers World Cup.
The World Coffee Championships are annual events that are the culmination of local and regional events, organized by more than sixty national authorized bodies worldwide.
Competitors in the World Barista Championship prepare 4 expressoes, 4 milk drinks and 4 original drinks of the brand to meet the standards in 15 minutes.
While advancing in the main championship, competitors participate simultaneously in the WBC team competition, which rewards the support and collaboration of the group.
“Ecuador is already supporting itself as one of the best global references in specialty coffee. This class of competitions has never reached the finals any Latin American country as a barista, but Asians, Australians and Italians have arrived “, explains Olinka Vélez, who also hopes to publicize the variety of Ecuadorian coffee.
This is an opportunity to break through globally with specialty coffee, with the faith and hope of reaching the finals, which would change the price of the product, in addition to generating many jobs “and this will generate a lot of tourism rural, we need handicrafts, tourist guides, transportation, they are going to generate many jobs for restaurants, coffee collectors, in short we are going to generate a lot of work in the province of Loja, “says Vélez.
To win the world championship, the roasters of the product will need more coffee and a visit to the Chorora farm will be made with more buyers, also waiting at the fair in Boston to offer the Loja coffee in much more exclusive markets, “those important buyers from Italy, Japan, will allow us to improve sales prices. Many field visits will be generated and complement not only the agronomic part, but also the tourist part “, concludes Velez. (I)
