The advertising agencies Maruri Gray, Ogilvy Ecuador, Paper, Publicitas Saatchi and Saatchi and MullenLowe Delta lead the ranking of winners Condor de Oro 2018.
This Ecuadorian festival that rewards creativity closed the Lions Edit 2018 event last Friday, organized by Diario EL UNIVERSO, official representative of the Cannes Lions Festival in Ecuador, and by the Ecuadorian Association of Advertising Agencies (AEAP).
In the event, which was held at the Convention Center of the UEES, awards were given to 14 of 15 categories. In addition to 50 subcategories.
In the Grand Prix category, Maruri Gray won for To ‘ak’s Chocolate campaign; Nature Represented by Sambito; and, Tourism of the Ministry of Tourism. Paper won for the publicity piece Readbook of Librería Española.
In the ranking Maruri Gray achieved 263 points (8 Gold Condor, 8 Silver and 4 Bronze), Ogilvy Ecuador 93 (1 Gold, 5 Silver and 7 Bronze); Paper 88 (3 Gold, one Silver and 3 Bronze); Publicitas Saatchi and Saatchi 69 (3 Gold, one Silver and three Bronze); and, MullenLowe Delta 25 (two Silver and one Bronze). In Best of the Year, Maruri Gray obtained the recognition as agency of the year; and, Paper as independent agency of the year. (I)