After the announcement that YouTube would open channels dedicated to presenting professional audiovisual material,Disney and the video service of Google reached an agreement that would allow them to publish original videos that would be accessed through Disney.com and YouTube.
Disney tries to improve their attractive website, making YouTube a member of their offer. Disney admitted that they have to move were the audience is.
This action was made after the traffic of Disney.com visitors decreased from 17,9 in June to 12,7 in September. (AV)