In Ecuador the records of online purchases of these products are not outstanding because there is no large chain that generates confidence. According to the report ‘The Future of e-commerce for FMCG’ of Kantar Worldpanel, online sales of consumer products represent 4.6% of sales worldwide.
Sergio Acosta, commercial manager of Kantar Worldpanel Ecuador, highlighted the growth of this modality worldwide, although in Latin America it has developed slowly. He indicated that online sales now contribute 36% of the global growth of the mass consumer industry.
The document notes that South Korea and China lead the growth of e-commerce within this sector. While, Latin America participates with 0.2%. Argentina is the country where this activity has developed the most and surpasses the rest of the countries (0.8%). It is estimated that until 2025 sales will exceed 5%.
Brazil and Mexico would increase their participation from 0.1% to 3% that year. Acosta said that in Ecuador the records of online purchases of these products are not outstanding because there is no large chain that generates confidence. “We do not see a store with a great platform to buy online.” There are still barriers to purchase, said the analyst, such as distrust of digital payment models and the fear of sharing personal data with credit cards. (I)