Organized by the Argentine Association of travel and tourism, the fair will be held until next Tuesday on the exhibition grounds of La Rural, Buenos Aires, with an area of 44,100 square meters.
45 countries will participate in the fair to show its tourist attractions, with a strong presence of Latin America, but also with exhibition stands of Dubai, Turkey and Jordan.
This edition highlights Ecuador, special guest at the fair, which will participate in the opening ceremony with an artistic performance representative of their culture.
Ecuador, according to the organizers of the fair, has been characterized by tourism managed by their communities, which offer visitors experiences of coexistence and approach to the historical past as well as oral traditions and a direct contact with the natural environment.
As a novelty, this year the fair added a sector especially dedicated to adventure tourism, co-organized with the Argentine Association of ecotourism and adventure tourism, with an area of 1,500 square meters in the open in where people can participate in discussions and activities.
As every year, the fair opens during the first two days for the public in general, that it has already adopted the fair as a site to meet and decide the next destination for their vacation.
Monday and Tuesday access is exclusive to professionals of the tourism sector, who take advantage of the fair to establish contacts and close commercial agreements.