Guatemala, Mexico and Kazakhstan are some destinations to which Ecuadorian companies made new exports in 2022.
There were 21 Ecuadorian companies that exported new products or opened new destinations for their portfolio in 2022.
The exporters belong to five economic sectors: agriculture, processed food, pharmaceuticals, chemicals and services, according to the Ministry of Production.
Among the exported products are fruits, such as pitahaya and granadilla; the superfood premixes for the quinoa and oatmeal pancake, vegetable ‘snacks’.
The list also includes nutraceuticals, which are dietary supplements or supplements made from concentrated bioactive natural substances, usually present in foods.
For example, the Maxiducts company, representative of the Birm brand, exported nutraceutical products to Spain for the first time.
That is also the case of the firm Laboratorios Labmac, which sends nutraceuticals to Honduras.
Among the new destinations for these firms are Guatemala, the United States and Kazakhstan.
Exports to Kazakhstan respond to a strategy by buyers from the Eurasian zone to receive Ecuadorian flowers amid logistical complications due to Russia’s invasion of Ukraine, according to the Ecuadorian Federation of Exporters (Fedexpor).
Companies in Ecuador also exported new services in 2022, such as insurance and payment platforms.
Among the firms is the startup Pelotea, which provides insurance services for athletes to the Mexican basketball academy Capitanes, according to the Vice Ministry of Export and Investment Promotion (Proecuador).
A startup is a new company, with a high technological component, an innovative idea and a lot of growth potential.
The Technobicon company also began to export its technological services, through the RedyPago tool, to BAC Credomatic in Guatemala, one of the main banks in Central America.
Redypago allows you to send payment requests by mail to charge customers who are physically in another place.
In addition, in 2022, nine companies exported for the first time, according to the Ministry of Production.
The firms belong to the banana, coffee and processed, cocoa and processed, non-traditional fruit and agri-food sectors.
The exports of its products went to six markets: Belgium, France, Spain, the United States, Chile and Singapore.
The commercial opportunities in Singapore make Ecuador seek to negotiate a commercial agreement with that country in 2023.
Other priority treaties this year are also South Korea, Canada, Panama and the Dominican Republic.