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Ecuadorian product gains a space in hangers of supermarkets
Posted On 18 Jan 2016
More jams, local fruits sauces, flours, gluten free biscuits, artisan beers have entered or increased their presence in the racks of local supermarkets.
Part of this is due, according to the intendant of zone 8 of the Superintendency of Market Power Control, Juan Carlos Jacome, to current regulations in force since 2014 that promote the incorporation of local products of small and medium enterprises in the supermarkets.
This is contained in the Manual of Good Practice for supermarkets, which in 2015 added the Regulatory Standards for these chains and their suppliers.
According to Jacome, since the Manual of Good Practices governs until 2015, new national companies grossed an estimated of $ 293 million in sales to supermarkets in the country.
This is because the manual established that supermarkets must gradually place in their hangers more products from small businesses. So, by the end of 2016, chains shall allocate 7% of their annual purchases to companies with sales up to $ 50,000. And this shall surpass an 11% in 2017.
Rolando Carrion, sales representative for Deli Natura admits that the legislation has helped the company to have more presence in hangers. Being a traditional company, it managed to sell between 18% and 20% more in two years.
He adds that one of the biggest benefits is that the standard requires that companies with a turnover of up to $ 50,000 are paid within 15 days maximum. Supermarkets could pay the bills after 60 days before.
