• ENGLISH
  • ESPAÑOL
facebook
twitter
  • National>Entertainment
  • National>Local Economics
  • National>Local Politics
  • National>Society
  • National>Sports
BREAKING NEWS
This is how Quaker oats are made, a product that has been in Ecuador for several decades
Economy in 2024: stagnant, without the ITT and with a mining sector in decline
Bird flu detected in dead birds in Galapagos
El Niño phenomenon: alert status changes from yellow to orange in Ecuador
The United States is the first destination for Ecuadorian organic bananas
Ecuador incorporates 65 thousand new hectares of forest under conservation
Foreign Ministry must rent 59 premises abroad so that 390,000 migrants can vote
Italian mafia has ‘interests’ in Ecuador and other countries in the region
Ecuadorians have fewer children; 600,000 fewer babies than expected since 2010
Memorandum between the US and Ecuador has 169 objectives to strengthen security

Electronic money: its promotion costs almost the total of its deposit fund

Posted On 17 May 2017

Ecuadornews:

 

The budget for its promotion is 7.9 million, while there are only 8.6 million in its backing account. The 7.9 million dollars were allocated by the Government to promote electronic money from 2015 to December this year, according to information from the Central Bank. That figure is close to the $ 8.6 million deposited in this system.

This project has been considered a bad investment by Luis Espinosa Goded, a professor at the San Francisco de Quito University, as the total money deposited in the system at the end of April, is $ 8.6 million, 1.1 million more than in March and 3.6 million more than in January.

“About eight million dollars were invested in raising 8.6 million, it is impossible to make a worse marketing campaign than this,” says the economic analyst, remembering that the implementation of the electronic money has been promoted for more than three years. “If this was a campaign they should have achieved a return of at least one dollar for every dollar invested,” he adds.

 

Source: http://lahora.com.ec/index.php/noticias/show/1102058583/-1/Dinero_electr%C3%B3nico%3A_promoci%C3%B3n_cuesta_casi_lo_que_hay_en_dep%C3%B3sitos.html#.WRxbjhPyvYV

About the Author
  • google-share
Previous Story

A catwalk to show the evolution of the Saraguro traditional costume

Next Story

The new presidential cabinet will be chosen at the headquarters of Alianza PAIS

SEARCH

LATEST NEWS

This is how Quaker oats are made, a product that has been in Ecuador for several decades

Posted On 22 Sep 2023

Economy in 2024: stagnant, without the ITT and with a mining sector in decline

Posted On 20 Sep 2023

Bird flu detected in dead birds in Galapagos

Posted On 20 Sep 2023
Copyright © 2010 - 2019. All Rights Reserved. EcuadorTimes.net