On Monday, October Firts, the International Coffee Day was celebrated worldwide and in the country, producers, coffee shops and other representatives of the sector held a series of events such as fairs, tasting talks.
Luis Rueda, manager of the Coffee and Cacao Reactivation project of the Ministry of Agriculture (MAG), said that the challenges assumed by the government in support of the sector are focused on improving traceability, productivity and the designation of origin, with a view to consolidate the status of Ecuadorian coffee worldwide.
“We want to focus on the associative and commercial side. Help the producer to market in a better way and have the best possible prices, “Rueda said.
Outside the MAG, several producers and associations of Manabí, Pichincha, Imbabura, Pastaza, as well as cafeterias and schools of baristas held a fair to exhibit their products and services and to contribute to the construction of a culture of coffee consumption, a balance that is still pending.
“In the country we have a coffee of excellent quality, recognized worldwide and that does not have to envy the product that comes from Colombia or Peru, however the internal consumption is very low”, questioned Consuelo Pilahuano, representative of a coffee association of the town of Tandapi. (I)