The agreement allows the access of 99% of the national exportable supply without tariffs, to a market of 614 million people. Ecuadorian companies see this showcase as an opportunity to bring products from that block and boost their local businesses.
Twenty national companies will participate in this event. Of these, 12 firms commercialize European brands of cars and motorcycles such as Peugeot, Audi, Renault, Citroën, Vespa, BMW, Mercedes Benz and others. The rest of the participants represent food, clothing, liquor, financial, and insurance companies.