With an ideal score of 10,000 points, Isabel Noboa, executive president of the Nobis Consortium , was consolidated for the eighth consecutive year, since 2013, in first place in the ranking “Companies and leaders with the best reputation in Ecuador in 2021” , organized by the Corporate Business Reputation Monitor (Merco).

Nobis, an investment holding company from Ecuador, has been chaired since its foundation, for more than 25 years, by Isabel Noboa Pontón.

In turn, Nobis won first place in the Holding category. The consortium invests in sectors such as agribusiness, mass consumption, mining, hotels, shopping centers, real estate and others. In second place was Corporación Noboa , in third place Grupo Futuro and in fourth place Grupo Villaseca.

The study included the participation of 359 directors of large companies, 26 financial analysts, 33 economic information journalists, 30 NGO officials, 20 trade union officials, 21 experts in management systems, 26 business area professors and 1,450 consumers.

In this way, the Guayaquil businesswoman is once again positioned as a leading and visionary woman in business and the world of investment in Ecuador, according to Merco, which highlights that the score obtained by Noboa is endorsed by the actions she carries out on sustainability issues. , social responsibility and female empowerment.

“This recognition is the result of the work that the board of directors has been carrying out for 25 continuous years to generate high-impact investments, the creation of companies in strategic sectors and the generation of direct employment in the holding company that it presides over”, indicates Merco through a release.

For her part, the businesswoman highlighted the work of her team of collaborators, which she described as fundamental to achieving the objectives, always prioritizing values ​​and ethics.

“I feel proud because these recognitions show the commitment we have to work for and for a more prosperous country (…) There are more than two decades of uninterrupted work in which we have made an effort to promote the social, environmental and economic development of Ecuador through different initiatives and businesses”, affirmed Noboa. (I)