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BREAKING NEWS
Ecuador’s oil production falls 51% due to national strike
Guillermo Lasso announces that the National Police and the Armed Forces will act with the necessary means to defend public order and democracy
“Cacerolazo” for Peace in Quito
Contecon will extend the free storage time by 40%, in support of the export sector affected by strikes
76.4% of Ecuadorians consider that the national strike should end after the dialogue, according to Cedatos
BanEcuador will forgive debts of up to USD 3,000 to 9% of its clients
Leonardo Bohrer-Nicolás Lapentti, a binomial with a sporting past that seeks to win the elections at the Guayaquil Tennis Club
Commercial sector experienced an economic blow on Father’s Day
Ecuador, among the countries that suffer the most from the war in Ukraine
Desperation in prisons is a ‘ticking time bomb’

Local companies gain ground

Posted On 30 May 2017
EcuadorNews:
Local companies account for 64% of the growth of mass consumption. Multi channels are the strategy. Fairs and door to door promotion boost sales.
Local companies have been the winners in the first quarter of this year for their rapid adaptability to consumer´s needs, generating a growth of 64%. This is indicated by a study of Kantar Worldpanel, a company specialized in developing strategies based on buyers behavior.
According to the analysis, their main advantage versus multinational companies is their distribution power, which helps them to position better in savings and emerging channels.
In addition, local companies manage to break the myth of not being considered good brands or that only multinational companies offer ‘Premium’ products, since the high socioeconomic level contributes to 6% to their growth, whereas for multinational companies, these shoppers do not represent a contribution.
However, by being more traditional, they have a lot of concentration on Baby Boomers (over 50 years old), which is a weakness against multinationals, whose niche is the Millennial generation (under 34 years).
 Sources: http://www.expreso.ec/economia/la-empresa-local-gana-terreno-a-la-multinacional-DC1370014
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Ecuador's oil production falls 51% due to national strike

Posted On 24 Jun 2022

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