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PapaCacao: A Tribute to the legacy of cocoa in Ecuador
Posted On 19 Jul 2023
In Ecuador, a movement is gaining momentum and changing the way cacao is perceived. The “PapaCacao” business school emerged 30 years ago as a new current that has highlighted the importance of the connection between producer and consumer, and emphasizes the quality, sustainability and traceability of this precious crop.
“PapaCacao” has embraced the values that accompany this ancestral trade with sustainable and environmentally friendly agricultural practices. At the center of this industry is respect for the land and the preservation of traditions and knowledge passed down from generation to generation. The highest quality cocoa, the best in the world, is Ecuadorian, the “cacao arriba” is one of the first denominations of origin, which puts a seal of quality on the product. This business school promotes collaboration and mutual support among producers. The exchange of knowledge and experiences is encouraged, as well as the creation of joint marketing networks. This strengthens the community, boosts the local economy and ensures a more equitable distribution of benefits. PapaCacao has captured attention both nationally and internationally. Its products have earned a reputation for exceptional quality and have won over the palates of chocolate lovers around the world. The focus on quality and excellence has led to numerous international recognitions and awards.
The “Pepa de oro”, as the fruit of the cob is known, ranks sixth among the top ten export products of Ecuador. The resurgence of the cocoa industry promises an economic and cultural renaissance in the cocoa-growing regions of our country. Local communities will benefit from further development, better living conditions and a higher appreciation of their heritage. The PapaCacao business model inspires future generations to continue the legacy and keep the cacao tradition alive. PapaCacao has become an example of how love for the land, perseverance and passion can transform an industry and empower communities. PapaCacao leaves an indelible mark, reminding us that cocoa is not only a food from the gods, but also a symbol of identity, pride and progress.
