The micro, small and medium enterprises of Ecuador will be able to advertise on the first page of Google. This is what Danny Sánchez-Mola, CEO / Founder of Kolau, a company from San Francisco, United States and strategic partner of that search engine, assures us.
According to Sánchez-Mola, there are around a million companies in the country, of which 97% are MSMEs, and could be closed due to the lack of customers within a few years of its creation.
And customers in Ecuador, in Latin America and in the world are obtained through the search engine Google says.
“To put a web page on the first page of Google you needed to have time, knowledge of digital marketing or have a lot of money to pay an agency” he said.
Kolau allows, he said, MSMEs to be on the first page of Google. Sánchez-Mola said that they must enter the website Kolau.es and answer five questions. The answers are transformed into advertisements.
“Only when a person puts words on Google that they intend to buy, such as buying a better flower shop, Kolau does not have to pay anything for that technology, but Google does, a small cost per click”. said Mola.
That value indicated will depend on factors such as the industry, where it is located or where it sells. In any search there are 14 results, the 4 above (from 0 to 4 depending on whether there are companies that bet on those terms) have a cost per click.
The 10 below are free, explains the expert. “The fact of being in the area of the ads is the only way to be on the first page of Google for MSMEs, since the area below is already occupied by the big companies in the country, Wikipedia, international companies, they are only in the free zone, but also in the area of the ads because it is an area that attracts a third of all clicks “, he said. The page for Ecuador was enabled this Wednesday. (I)