Porta will Change its Name to Claro in Ecuador

The mobile operator Porta, a subsidiary of America Movil in Ecuador, announced today that it will operate under the brand name Claro since the second quarter of 2011.

In a statement the company said the change “does not imply any modification to the users in services, contractual agreements, prepaid card usage, and current promotions.”

Claro is America Movil brand used in most countries where it operates. America Movil operates in 18 countries in the Americas and the Caribbean. It is also a leading brand in 14 Latin American countries (Argentina, Brazil, Chile, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Peru, Dominican Republic, and Uruguay) and now Ecuador joins to them with more than 10 million users.

Source: El Comercio