Ecuadorian tagua buttons will be part of the next clothing collection of the Swedish brand Dedicated, which promotes sustainable products.
The company Trafino, from Manabí —dedicated to the manufacture and sale of tagua disks, buttons and other elaborated or semi-elaborated products since 1988 and with clients in more than 20 countries—, will be the supplier, and the Swedish SenkeFashionAb carried out the management, since it represents to manufacturers of tagua buttons from various areas. In addition, a fashion professional from Denmark has been incorporated as part of the promotion team among Danish brands.
Trafino publicly thanked ProEcuador: “For the support to promote this Ecuadorian heritage product, which contributes to defending our tropical forests and generating income for thousands of collectors of the wild tagua fruit in more than five provinces and for hundreds of artisans. that process it. Together and working as a team we bring more Ecuador to the world”.
This sector was greatly affected by the COVID-19 pandemic; some workshops even had to be dedicated to another activity. Now trying to reactivate it.
On April 28, at the Embassy of Ecuador in Sweden, the Replace plastic buttons event will be held , which seeks to replace plastic buttons and will bring together senior representatives of clothing brands. In this space, Trafino and other button manufacturers will digitally display the benefits of this material considered unique.
Dedicated is a sustainable Swedish streetwear brand founded in 2006. Their garments are made from organic cotton and recycled materials that are certified to the Global Organic Textile Standard (GOTS) and fair trade, which ensures ethical business relationships for producers. Their prices are, for example, $45 for a t-shirt or blouse, $89 for a shirt, $119 for a cardigan or pants, and $139 for a dress, according to the catalog on their website.
This brand also collaborates with iconic photographers, illustrators and designers from around the world to create unique collections while always maintaining a low environmental impact and quality.
Last week it was also announced that the Swedish fashion chain H&M will open two stores in Ecuador.
Its directors met with the Minister of Production, Julio José Prado, and it was he who announced the opening of these premises by the multinational. The first will open in Quito before the end of the year and another is planned for Guayaquil.
This chain is present in 75 countries with 4,750 stores. (I)