• ENGLISH
  • ESPAÑOL
facebook
twitter
  • National>Entertainment
  • National>Local Economics
  • National>Local Politics
  • National>Society
  • National>Sports
BREAKING NEWS
In Ecuador, the unemployment rate in April reached 4.7%
PSC repeats the formula in Guayaquil: Cynthia Viteri is going for re-election to the Mayor’s Office
The good, the bad and the promised of Guillermo Lasso’s first year
Crooked Power, the podcast about the El Universo Case and the importance of press freedom, is on air
Nine titi shrimp exporting companies finance a project to achieve eco-labelling
The European Union presented the CREA project, which will support the strengthening of exports with $4.7 million
Pikachu in Quito mural
Ministry of Agriculture investigates disrespect for the official price of bananas
Assemblyman Daniel Noboa: A vision towards political communication and governance of Ecuador
By exporting shrimp, more than 80% of additional dollars entered Ecuador

Tax reforms would affect advertising companies

Posted On 30 Nov 2014

comision-economicoThe Draft Law on Production Incentives and Tax Fraud Prevention was sent on Friday to the National Assembly. This, contains 46 articles, a transitional and a final provision. The text also includes in fiscal reforms, about 11 regulations in the country.

Among the reforms is the Law on Internal Taxation. It is intended to change the rule to include an article in the section on deductions. The text states that “could not be deducted expenses promotion and advertising of food and drinking that is harmful to health”.

President Rafael Correa said it was difficult to establish a tax on “junk food”. “We have alternative (…) Advertising costs are costs and affect profits and thereby pay less tax. If I spend 100 on advertising, I receive less profits and pay less taxes (income tax). Junk food, all those fast food chains, saturated in oil, may advertise, but not deductible, “he said.

Pablo Arosemena, President of the Chamber of Commerce of Guayaquil, said the new regulations do not directly affect the pockets of middle class Ecuadorians who consume more food in fast food restaurants; However, he believes that this measure would jeopardize the profitability of companies engaged in advertising and marketing, especially to small and medium firms.

 

About the Author
  • google-share
Previous Story

Next week salary increases for employees from Claro and Movistar will be defined

Next Story

Correa recalled the ‘error’ of Alianza PAIS in past sectional elections

SEARCH

LATEST NEWS

In Ecuador, the unemployment rate in April reached 4.7%

Posted On 25 May 2022

PSC repeats the formula in Guayaquil: Cynthia Viteri is going for re-election to the Mayor's Office

Posted On 25 May 2022

The good, the bad and the promised of Guillermo Lasso's first year

Posted On 24 May 2022
Copyright © 2010 - 2019. All Rights Reserved. EcuadorTimes.net