Textiles tailor their progress with an own brand

“At the beginning, people coming to my store thought that my product was imported, but it was not. Thank God it was accepted,” says Ivette Melendez, a designer who has worked to position Alter Ego for seven years. From her store, in Mall del Sol, where the brand was born, Melendez says that the secret was to design a quality standard that can face the intense competition. “Choosing good fabrics, putting attention to details and finishes, but also the prices,” she says.
Working in quality and exclusivity, the owners of some clothing stores agree on this, something that has helped them to diminish in recent years the competitive gap with international brands such as Forever 21, Stradivarius, and Zara, which have a large-scale production and low prices.
Source: http://expreso.ec/