Which present will you give to your children this Christmas? The range of possibilities is large for current tastes of children.
In local trade and distribution of Guayaquil are offered from a set of chrome soldiers, The Avengers superheroes or the new Barbie dolls to the latest generation of video games, the electric scooter or a tablet.
Every year the preference changes. Gone are the plastic balls, rag dolls or cars and wooden boats that the past generations waited anxiously to receive on 24 midnight.
Remember what you received for Christmas when you were a child? What was the fashion toy when your parents or grandparents were anxiously waiting to open Christmas Eve?
Through the publicized notices published in El Universo, the newspaper want to show the toys promoted on those times.
1920 and 1930
There were few shops that sold domestic and imported products. The Exchange houses Casa Hugo Behr and Luis A. Noboa (October 9 111) advertised toys, mostly made in Germany, as soldiers, cars, dolls.
El Universo December 1925
In a advertizing published in December 1935 , the warehouse J. Guillen (Luque 119) offered “artistic dolls from 1.50 sucres”; while china and canvas dolls were offered on Cucalón Cia., which was located in Ycaza P. 401-403 and Cordoba.
La Casa de Jeremía (Pedro Carbo 615-619), Farah Fheres & Co. (Town Hall, corner of Diez de Agosto and Pichincha) and bookstore Castagneto (Pedro Carbo 627) also were offering a variety of dolls.
With the arrival of the films of Walt Disney, advertisers promoted those dolls to attract the younger at the time.
Skinner Commercial Company (Pichincha 124) J.César Vivar (Chile and Velez 200) and Marriott Toys (Luque and Pedro Carbo) advertised the characters of Mickey Mouse, Dumbo, and ducks walking, soldiers.
Plasticine puzzles and games, dominoes and table tennis also announced in advertisements paid for by local El Bebe (Chile 102 and 9 October), VM Janer, Casa Calero, Muñecas Donoso (Mendiburo 410 and Escobedo) and Shirley (Luque and Chimborazo).
In this decade, bicycles, tricycles, tractors, bulldozers, sewing kits, shooting games, electric cookers, andadoras dolls, boats, tambourines, guns, flying saucers, balls and electric motor cars were gifts for those Christmas times .
In Guayaquil local customers went to the disappeared place as Hispanic Ecuadorian (Trade Company), El Bebé, Luis Lara Montiel (Luque 606 and Boyacá), F.J. Martínez (Boyacá 1212, entre Vélez and 9 de Octubre), Cóndor (Boyacá 1319, between Vélez and Luque), Sociedad Mercantil Industrial (Escobedo 1521 and Clemente Ballén) and almacenes Andretta (Luque 109); Local latter announced toys with US origin.
1960s and 1970s
The offer in those years integrated bride dolls, Barbie, piggy banks, cars, balls, ping pong games, newborns dolls .
At the end of the 1970 the films Superman, Star Wars and Star Trek have Brought to Ecuador characters made of plastic, without joints, which were the novel for children.
Pycca (9 de Octubre 617 and Boyacá), El Paraíso de los juguetes (Chimborazo 312 and Luque), Antón Hermanos (Chimborazo and 9 de Octubre), supermercado El Rosado, Juguetería J.J. Medina (Aguirre 407 and Chile) and Mercantil Importadora Maspons (Pichincha 307 and 9 de Octubre) advertised their products between 1960 and 1970.
They came to the country children’s series as Masters of the Universe, The Smurfs, GI Joe, Transformers, My Litle Ponny, ET, Pacman, Ghostbusters, Muppets Baby, Speed, Barbie, the Cabbage, Among Others, and a variety of toys that wowed a entire generation.
In the halls of the Remembered Fimco (Victor Manuel Rendon first and Boyaca and then a Escobedo and October 9), Anton Brothers (October 9 and Escobedo) Dardapo (Cdla. Kennedy), Hilda Guillen (Francisco Bologna and Av. Kennedy) The Importer El Rosado, Pycca and Casa Tosi, on their toys section, offered these animated characters.
1990s and 2000
By 1995, the space Juguetelandia began to leave traditional space as Fimco and Anton Brothers ,Offering TV series toys. Remained Pycca With locally made toys.
From 2000 Until Now, Salon del Juguete and Mi Jugueteria have the market of the foreign children’s toys series.
In the distributors located in downtown of Guayaquil the traditional toys are kept, most made in China.