It is already strong and will be more. Unilever will have another section on the perches of personal hygiene and home cleaning products in Ecuador. It has a collection of new brands since the 90´s.
The powerful company had a turnover of $ 283 million last year according to the Superintendency of Corporations and signed an agreement to acquire Quala’s personal and home care portfolio, a company with a significant presence in Ecuador wich expected to have a turnover of about 150 millions of dollars in 2018.
Unilever, a British-Dutch multinational established in 1930, has iconic brands in the country: Deja, Bonella, Dorina and Ax, for example, and will take the best of Quala in this segment. Fortident is the second best-seller tooth paste in Ecuador, “that has demonstrated a steady growth in market share.” Aromatel is a clothing softener that captures the second position on the hangers. With this product, the company will complement the laundry section in the local market (I).