The name of the ex-minister of the correísmo appears in the versions and annotations of the presidential ex-adviser, Pamela M., where he is mentioned as one of the key men in the campaigns.
It is not prosecuted judicially, but the name of Vinicio Alvarado is repeated in the investigation for the alleged illegal contributions to the electoral campaigns of Rafael Correa and Alianza PAIS. The ex-legislator Christian Viteri explained in the Prosecutor’s Office that in 2013 he was named as “head of ad honorem campaign” of his friend, the then candidate for the Mayor of Guayaquil and today legislator, Viviana Bonilla.
To fulfill that task, said Viteri, he met with former Vice President Jorge Glas, who allegedly informed him that the orders to advertise the candidate will be channeled through Vinicio Alvarado, then Minister of Tourism. Viteri stressed that Alvarado presented himself as the “national head of the PAIS Alliance campaign” and was always with his adviser María Augusta Enríquez.
She was his filter and hinge for any requirement on the diffusion of candidates. It was not a secret that Alvarado was the boss in the political communication of Coristas. For a decade he was the strategist of the advertising campaigns and especially those of former president Rafael Correa. Together they reached the stratosphere of propaganda and political consulting.
In 2014, Victory Award, the biggest prize of this industry in the world, recognized him for the campaign that led to the reelection of Correa. But it was not always like this. Before 2006, Alvarado maintained a discreet profile. He was creative editor of the Andean Advertising Agency; then he became the Creative Director of McCann Erickson and later founded and ran his own company, called Creacional.
Alvarado inherited his passion for radio from his father Humberto and was also the director of his, called La Linda. In addition, along with his dad, his mother Deysi and his brother Fernando graduated from Communication PhDs at the University of Loja. They carried out and defended the same thesis, which was called: “The radio Ondas Quevedeñas in the formative development of childhood in the city of Quevedo”.
In the government of Correa, Alvarado was first in charge of the Secretariat of Communication, then went to the Secretariat of Public Administration (2007-2013). In this unit, the Undersecretariat of Government Image that approved the campaigns of the Presidency, ministries and public companies.
Nothing was spread without his endorsement. Alvarado then went to the Ministry of Tourism (2013-2015) and ended up as the coordinating Minister of Production until 2017. Together with Alexis Mera they were the only ones who stayed with Correa during his decade in Carondelet.
All these functions did not prevent him from being in every Alianza PAIS campaign. In the files of the Office of the Prosecutor, Alvarado is mentioned by Pamela M. in his notes. In that notebook, it is read that for alleged orders of the former minister, more than $ 320,000 was delivered.
The Vertigo Films, Publiélite and Creacional companies appear in the mails of Pamela M., as beneficiaries of payments made by companies contributing to the campaigns for $ 180,000.
The Prosecutor’s Office investigates whether these companies are related to Alvarado, although he assured that he has no connection with them. Against Alvarado, two catch tickets were issued in the early morning and afternoon of May 31.
Police said they searched for him in a house in Guayaquil, but they did not find him. His lawyer, Vanessa Zavala, got the Justice to annul those arrest warrants with a habeas corpus. The judges Magaly Soledispa, María Rosa Merchán and Beatriz Suárez made that decision and stopped the arrest. (I)