With an initial goal of reaching $ 5 million in business expectations, more than 130 Ecuadorian exporters seek, from this Monday, June 29 to Friday, July 3, to expose their products to more than 250 potential buyers from 21 countries in Europe and America. , in the first edition of the Ecuador Food Fair Virtual Fair .
The event is carried out by the Ecuadorian Federation of Exporters (Fedexpor) , through the Internationalize Mipyme program that has the endorsement of the European Union in Ecuador and the support of the Ministry of Production together with ProEcuador .
The participating importers are from the United Kingdom, Spain, France, the Netherlands, Italy, Germany, Hungary, Cuba, Belgium, Turkey, Sweden, Bolivia, Peru, Colombia, Argentina, Chile, Brazil, Guatemala, Mexico, the United States and Canada.
The fair is divided into five pavilions, in which each exporter’s product catalog is exposed, and where each will have an online chat, which will allow them to agree on a B2B with international buyers.
It has a conference room where talks will be given with international exhibitors, and the lobby will present the diversity and richness that Ecuador offers. Among the products to be presented are: coffee and processed; cocoa and processed; processed foods snacks, Andean cereals, preserves, fruit pulp and dehydrated fruits; jams and sauces; tea and spices; alcoholic and non-alcoholic beverages; non-traditional fruits; banana and plantain; and fishery and aquaculture products and the exporter services pavilion.
During the opening of the event, which took place virtually, the Minister of Production, Iván Ontaneda , was connected ; Ambassador Marianne Van Steen , representative of the European Union for Ecuador; and Felipe Ribadeneira , President of Fedexpor.
Ontaneda assured that they are innovating in a new way of doing business through technology, expanding the exportable offer, looking for new market niches. “The world changed, the pandemic forced us to rethink and dimension our businesses and our companies and most importantly, to innovate, today the world needs food that meets biosafety protocols, Ecuador has these foods, it has been preparing to tell the world : we have traceability, we have biosecurity and safety, to guarantee the final consumer that our products meet all these requirements ”.
Van Steen recognized that Ecuadorian producers have invested in improving the quality of their production, and highlighted the joint work to comply with European quality standards and the success achieved in this market, being the most important destination for non-oil exports from Ecuador. “European consumers increasingly want Ecuadorian products for their good taste and high quality,” said the ambassador.
According to Fedexpor figures, in the first four months of 2020 , $ 1,121 million were exported to the European Union , generating an increase of 12% compared to the same period in 2019.
The president of Fedexpor added that the event aims to promote triple diversification: products, destinations and actors; generate spaces for trade promotion, incorporate new technological tools into international trade; and adapt to the trends of commercial promotion that allow to obtain fast results and entrance of currencies to the country. (I)