The transformation that food must inevitably have, accelerated by COVID-19, until reaching a global change, is one of the main topics in the 2021 edition of ANUGA, the fair of processed food products in which, with the coordination of the Corporation for the Promotion of Exports and Investments (Corpei) and the Ministry of Production, Foreign Trade, Investments and Fisheries, 16 Ecuadorian companies are present, until this Wednesday, October 13.
For Jean Pierre Grandes, general manager of Nindalgo SA, participating in this international fair means expanding its markets and connecting with that consumer who demands a healthy diet; This company exports lupines in different presentations, such as flour and with currently covers, and its main destination is the United States.
“For three years we had sought to be part of ANUGA; This is our second participation in an international event and so far, the expectations are being met. Every day we receive between 20 and 25 potential customers who are really interested in this superfood, “he said.
This international meeting aims to reconnect, through its ten internal thematic fairs, to the supply and demand of the processed food and beverage industry, showing the latest technological and innovation trends.
In the previous edition held in 2019, at ANUGA there were more than 170,000 professional visitors from 201 countries, and 7,590 exhibiting companies from 106 countries. For this new edition, taking into account the pandemic caused by COVID-19, this global showcase receives more than 4,000 exhibitors from 98 countries.
In addition, in ANUGA 2021 current and future trends play an important role in different exhibitions, for this reason Xavier Hervas, former presidential candidate, in his role as president of Nova Alimentos SA, a company dedicated to the commercialization and export of fresh frozen fruits and vegetables, has attended this event for the fourth time.
“Attending gives us the opportunity to visit other companies that are in business and learn about trends in product development, that’s how being at this fair not only enriches you in commercial matters, but also in strategic terms.” Additionally, he states that he expected less attendance, however, there has been a positive response from visitors. “The quality of the meetings has been of a high level, which confirms the importance of ANUGA,” says the businessman, who has held meetings with potential clients from Canada, Israel, Japan, Germany, Russia, among others.
The Ecuador pavilion has approximately 170 m2, has been coordinated since the beginning of 2021 and is part of a strategic planning of international promotion events to strengthen and position exports and reactivate the country’s economy.
The Ecuadorian presence in Colonia seeks to strengthen the exportable offer and place it in different destinations worldwide. The 16 Ecuadorian companies present process and export quinoa, spices, fish, shrimp, tuna, premixes, banana, pitahaya, and quinoa snacks, coconut oil, IQF fruits and vegetables, lupines, fruit pulps, among others. (I)