Posted On 21 Jul 2017
Ecuadorian chocolate increasingly reaches international markets. More than 2,000 local small farmers sell their product to the McDonald’s brand. Lemon muffins, cinnamon rolls, red fruit cheesecake, even the popular brownies are some of the desserts the chain offers. All are made with local products.
The multinational company signed an agreement with the company Republica del Cacao to deliver the product in these stores. A year ago the representatives of both companies entered into negotiations to promote the cultivation of the ‘golden seed,’ shaped in the preparation of delicious desserts.
Marketing Manager of Republica del Cacao Carmen Castro says that the company rescues the fine cocoa of origin. They work with 2,000 farmers in Los Ríos, Manabí and Loja. Soon, small producers from the Amazon will join.
The company buys the product at a value 15% higher than the market price. In addition, it trains farmers and gives them tools to have a quality harvest. The company works directly with farmers, without intermediaries. (I)