Some 600 Colombian and international brands from the textile-clothing sector, including Ecuador, offer their products at the Colombiatex de las Américas fair, which began on Tuesday at the Plaza Mayor, in Medellín.
It is the 31st edition of the exhibition that seeks to connect approximately 14,800 buyers from 60 countries with manufacturers of textiles, supplies, chemicals, machinery linked to the fashion industry.
Comienza hoy #Colombiatex2019 #ConectaSaberes💥nuestra Directora de Relacionamiento Corporativo -Catalina Rendón- te invita a seguir nuestro streaming transmitido por @Telemedellin del Pabellón del Conocimiento @upbcolombia aquí https://t.co/NUE2kQjaoc pic.twitter.com/3RjFh2oETN— INEXMODA (@INEXMODA) 22 de enero de 2019
In 2018, Colombiatex allowed 82% of the 14,000 buyers who visited the fair to make a business, which represented trading opportunities of $ 356 million. Of this amount, 36% were in purchases of textiles, 28% in machinery, 19% in inputs and 10% in fibers.
The Ecuadorian industry is also part of Colombiatex. Lorenzo Velásquez, director of the Transformation and Knowledge Line of Inexmoda, a private institute in charge of the fair since its inception, argues that Ecuador is a very important ally when it comes to generating joint competitiveness and facing big world fashion groups, whose annual turnover is around 25 billion dollars.
If we come as Colombia alone before an international buyer we are not so powerful, but if we come with products such as the alpaca from Bolivia, the alpaca from Peru, or textiles from (Ecuadorian) companies such as Delletex or Vicuña, we can continue to position Colombiatex as a platform of Latin American level “, Lorenzo Velásquez, director of Transformation and Knowledge Line of Inexmoda
The participation of the Ecuadorian companies in Colombiatex begins long before the fair. Velásquez says that Inexmoda is committed to offering companies training that allows them to be competitive.
To do this, he explains, they gather the information of all the processes of the industry to generate new contents and strategies through the so-called Knowledge Laboratory of Inexmoda.
“The fundamental axis of Inexmoda is knowledge … A company is not competitive because it is in a fair, before presenting offers and demands generate content, and that is to go with knowledge to transform companies …”.
Carlos Botero, executive president of Inexmoda, maintains that the institute’s mission is to remain a beacon of the fashion industry in Colombia and Latin America, and hopes that thanks to trade agreements with other countries, business expectations will exceed $ 300 million. (I)