From this Monday, January 4, the Undersecretariat of Marketing of the Ministry of Agriculture (MAG) will carry out the activities planned to promote the commercialization of agricultural products through virtual stores.
This initiative will be carried out within a strategy to generate direct marketing processes with the help of technology.
The Undersecretariat undertook this initiative, with the objective of continuing with a work agenda and promoting virtual stores to benefit producers throughout the country.
This, in addition, will help to promote commercial activities that were affected due to the multiple measures that were taken by the covid-19 pandemic, which affected the Ecuadorian markets.
According to information released by the Ministry, the axis of this strategy focuses on reducing gaps between the producer and the consumer , by facilitating virtual purchase and sale through mobile applications , which will allow greater ease in the distribution of agricultural products and benefits for the producer.
Pablo Monge, representative and creator of one of the applications, mentioned that there is a problem in the market, since producers lose profits with their intermediaries . “That is why the advantage of using this type of application allows the producer to work directly with their consumers,” he explained.
The advantages over the use of this technology provide the consumer with the ease of acquiring basic necessities and the producer in their distribution; In addition, the use of these applications offers time savings, an increase in product quality, direct marketing with potential customers, and an increase and saving of capital.
Alex Otáñez stressed that “by using this app, the beneficiaries of the use of technology will be suppliers, sellers and consumers, thus avoiding working with intermediaries,” he said. (I)