Election advertising will have new rules

National Electoral Council

The National Electoral Council (CNE) said yesterday to the representatives of the advertisement departments of the media  from Guayaquil, that political organizations or candidates applying for the sectional elections of 2014 must include sign language  and a translator in their advertising pieces.

During the press conference, where several media were invited, four officials of the CNE reviewed mechanisms of registration in order to be transmit the spots, and also the way they should submit the advertising pieces.

In addition, the CNE said that the entity will only pay for the 60 second spots broadcasted by radio and television, in addition, as in past elections, the  parties or political organisations will not receive cash, they will operate with a quota and the media will bill  based on the availability of that quota.

Candidates must choose directly the proposal that suits them best which will be published in the web page of the CNE  according to the approach of each media, and based on that they will select the publication schedule and the frequency.

Also there are certain standards that must be respected, as for example, that children may not be used in advertisements, nor can be used in meetings, performances and political programs, as provided by the Code of Democracy.

Finally, electoral promotion prohibits advertising that have  violent and sexist images or text, drug addicts, or denote religious or political intolerance.

According to the electoral timetable approved by the CNE, the election campaign will take place between Tuesday, January 7 and Thursday, February 20, 2014.