Facebook is ten years old and still outperforms the competition

Facebook was a precursor of online social networks and on its tenth anniversary compete with platforms such as Snapchat, Twitter or  Pinterest that fuel fears that Facebook could seduce  less adolescents and follow the fate of its predecessor MySpace, fallen into oblivion.

Designed for students in the beginning, today older adults use this network to contact old friends and to stay connected with family and colleagues.

Susannah Sharpless, a student at Princeton University, says that “Facebook is not over”. “What is taking place are changes in the way in which people use it,” .

Nate Elliott, an analyst at Forrester Research Center, is opposed to thinking about the decline of Facebook, since it continues to innovate and also by copying successful tools implemented by their young rivals. He was inspired for example by Twitter to create “hashtags” and recently began to highlight the topics of discussion that are most popular on the net. Last week it presented a new mobile application that allows you to create a kind of diary.

‘When looking at the numbers, Facebook crushes all other social networks for young users’, he added, based on a study that Forrester is preparing to publish.

Rob Enderle, an independent Silicon Valley analyst, thinks that Facebook should be concerned by a possible change of target, away from young people.