Developing quality raw material in Ecuador and using it in the production process of the new beer brand, Nuestra Siembra , is the end of the ” Sowing by Contract ” program of Cervecería Nacional , in which 11 provinces participate: Guayas, Los Ríos , Bolívar, Carchi, Cotopaxi, Chimborazo, Imbabura, Pichincha, Tungurahua, Tulcán and Azuay; with a focus on the central highlands, where close to 30% of the country’s poverty is concentrated and their income is less than $ 2.
This initiative to support local farmers was born in July 2020. However, Cervecería Nacional, a company that is part of the international consortium of Anheuser-Busch InBev breweries, has more than 12 years developing ways that allow small farmers to be suppliers of barley, rice and corn, offering them a livelihood for production and development.
In this context and during the Farmer’s month, it is important to indicate that, in Ecuador, this sector contributes 10% to the country’s total annual production (Gross Domestic Product). In addition, with their work, they generate sources of employment in the rural sector, thereby helping to reduce poverty in the countryside.
We know that the agricultural sector generates a whole chain of work that goes from the cultivation of the land; the sale of supplies, the logistics of distribution to the sale of food in each of the Ecuadorian households. And, with the pandemic, its immense relevance for the entire country and the world became even more evident.
“Sowing by Contract ratifies its commitment to continue working in the field, promoting initiatives, the use of technology, training and access to credit lines to strengthen the sector. All efforts will be maintained to make visible the work and effort of the country’s farmers”, they reported in a statement.