A person who uses one, two and sometimes even three streaming platforms for which he pays between $6 and $20 and who usually lends his password is a general profile of the user of this service in the country. This is how the responses to a survey carried out precisely to get to know this consumer draw it.
28.1% are subscribed to a single platform, 27.3% have contract access to two or three, and only 5.8% have more than three. The remaining 38% say they are not subscribed to any. These data are part of a study carried out by the Technological Business University of Guayaquil (UTEG) on a sample of 287 people from this city.
A percentage that the technical team that prepared this survey considers important share their access code to streaming platforms . This is 37% versus 63% who don’t.
In addition, “it is striking that 24.5% say that they use someone else’s password to access the indicated platforms” and that therefore they do not pay for that service.
To these platforms such as Netflix, Disney +, Amazon Prime, Apple TV +, HBO Max, Paramount + those who previously had the paid television service have migrated. According to data from the study on changes in telecommunications expenses of the UTEG, 37.8% replaced that TV service with the programming broadcast by these platforms.
How much of your family budget do you allocate monthly to streaming platforms ?
- 58.5% between $6 and $20.
- 12.4% between $21 and $50.
- 1.5% between $51 and $100.
- 0% over $100.
- 27.6% do not have this service.
In paid television, the percentage of those who no longer have this service is higher: 41.7%; from there follows the 33% who spend between $6 and $20 a month on it; 20.7% between $21 and $50; 4.3% between $51 and $100, and 0.4% more than $100.
And it is that while a basic plan of this service is around $20, the platforms start their prices from $4.
For example Netflix , which is one of the most used streaming platforms in the world, costs between $7.99 and $13.99.
Amazon Prime Video : $5.99.
Disney+ : Between $5.99 and $17.99.
Star+ : Between $9.99 and $17.99.
Paramount+ : $4.99.
AppleTV+ : $4.99
HBO Max : $3.99 mobile plan and $5.99 standard plan. Although they offer that the plans start from $2.92 per month on the annual prepaid plan.
Between Disney + and Star + there is a combo of the two platforms for $ 13.99. (YO)