“The strongest or the fastest do not win. The one who can have the best adaptation capacities triumphs ”, was the phrase of the scientist Charles Darwin with which the Vice Minister of Tourism, Ricardo Zambrano, inaugurated the Galapagos Travel Roadshow e-Edition this Wednesday, August 26. An event that, for three days, will show the potential of the Enchanted Islands.
This first virtual fair, organized by the Ministry of Tourism, through the Insular Zonal Directorate and the Promotion and Marketing Directorate, aims to generate business contacts and stimulate possible strategic alliances between agents and tour operators.
In the same way, it seeks to promote the commercialization of the Galapagos destination, promote its attractions, show its new tourist offer and make visible the operational capacity of the establishments.
From August 26 to 28, 34 travel agencies from San Cristóbal, Isabela and Santa Cruz will offer their products and services to 37 tourist companies in continental Ecuador. For this, more than 550 appointments have been planned, which will be carried out through the use of digital platforms.
Vice Minister Zambrano, in his speech, ratified the support for the reactivation of the tourism sector and reaffirmed the commitment of this State portfolio to continue working to mitigate the impact left by the covid-19 pandemic.
“For this, articulated, participatory and collaborative work between the public sector, business, academia and local governments is essential,” he said.
Precisely, this joint effort made it possible to build the Tourist Reactivation Agenda, from which a series of actions have been developed for a prudent and responsible reactivation.
This fair is the result of this challenge to demonstrate that “we are capable of generating spaces for the promotion and marketing of a prioritized and strategic destination for the country such as Galapagos, which opened its doors to tourism since August 1, applying all protocols of biosecurity ”, highlighted the official.
In this sense, he reported that in these emergency months the promotion became a strategic ally and the Ministry promoted several campaigns appealing to sensitization, awareness and sentimental connection between the visitor and the destination. These were: Stay at home, Discover Ecuador from Home, Don’t cancel your trip, reschedule it; I miss you Ecuador, I promise you Ecuador and now, I am staying in Ecuador.
Meanwhile, Mónica Páez, director of the Insular Zone of the Ministry of Tourism, assured that the new normality that the sector is experiencing constitutes an opportunity to promote digitization in tourism enterprises, through the use of technological means to carry out negotiations. (I)