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Induction Cookers will have publicity campaign
Posted On 19 May 2014
The Ministry of Electricity and Renewable Energy will begin an advertising campaign in the media about the acquisition of the new induction kitchens in the course of this week and the next one, which are expected to be distributed since August.
Vladimir Gonzalez, Efficient Cooking program Manager, made the announcement of the publicity campaign last Thursday in which he did not detail costs and mentioned that it will be divided in two stages.
The first, scheduled for later this month, will seek to ‘demystify, moderate uncertainty, generate confidence and trust in the Efficient Cooking program.’
For the second stage it is expected to report on the practical aspects of the new stoves. The Government seeks to introduce about 3 million induction cookers until July 2016.
