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BREAKING NEWS
Extra and eco gasoline prices at $2.40 and diesel at $1.75 are already in force in Ecuador
Ministry of Agriculture began the delivery of seeds, inputs and subsidized fertilizers up to 70%
Guillermo Lasso: ‘Now together we begin the task of transforming this peace into progress, well-being and opportunities for all’
Government and Conaie agree to end the strike after a tense morning
Ecuador asks Mexico for a response on bananas and shrimp
Losses in the non-oil export sector amount to $85 million in 16 days of strike
The Government withdraws from the dialogue table after the death of a soldier
Popular oil would arrive in stores from this week at prices ranging from $1 to $1.25
Legislators denounce pressure and threats to vote for the removal of the President of the Republic, Guillermo Lasso
Conaie agrees to meet with representatives of all State powers

Local companies gain ground

Posted On 29 May 2017

EcuadorNews:

 

Local companies account for 64% of the growth of mass consumption. Multi channels are the strategy. Fairs and door to door promotion boost sales.
Local companies have been the winners in the first quarter of this year for their rapid adaptability to consumer´s needs, generating a growth of 64%. This is indicated by a study of Kantar Worldpanel, a company specialized in developing strategies based on buyers behavior.
According to the analysis, their main advantage versus multinational companies is their distribution power, which helps them to position better in savings and emerging channels.
In addition, local companies manage to break the myth of not being considered good brands or that only multinational companies offer ‘Premium’ products, since the high socioeconomic level contributes to 6% to their growth, whereas for multinational companies, these shoppers do not represent a contribution.
However, by being more traditional, they have a lot of concentration on Baby Boomers (over 50 years old), which is a weakness against multinationals, whose niche is the Millennial generation (under 34 years).

 

Sources: http://www.expreso.ec/economia/la-empresa-local-gana-terreno-a-la-multinacional-DC1370014

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Extra and eco gasoline prices at $2.40 and diesel at $1.75 are already in force in Ecuador

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