This was revealed by the first Study on Online Communication Media, by the association IAB Spain, where it is shown that Internet users prefer digital newspapers rather than traditional paper.
According to the data, seven out of ten Internet users who surf the net daily spend over an hour to the media, of which the online newspapers are the most viewed media, with 44.8%, and those who get a highest score in terms of trust and credibility (6.78 %).
The study represents the field of advertising, marketing and digital media in Spain, through surveys of 1,003 Internet users of age 18 and older, who go online at least four times a week.
This is how online media get a score of above 6 points: newspapers are the most credible (6.78 %), followed closely by the radio (6.43%), thematic portals (6.43 %), television (6.21 %) and magazines (6.16 %). Another finding of the study indicates that the media are considered the second most popular digital media on a daily basis (48.2%), behind social networks (62.8 %), followed by general portals (45.3%), forums or blogs (28.9%) and online shopping portals (14.5%).