A total of 16 Ecuadorian companies participated in a virtual business roundtable to promote Ecuadorian processed organic products in the Swiss market, within the framework of the third edition of the Global Bioexporter Program.
In this business meeting, a portfolio of processed organic products such as dehydrated and freeze-dried fruits, organic and gluten-free banana and banana flours, lupine drinks and Andean cereals, quinoa risottos, healthy snacks, fruit pulps, spices, were offered. chocolates, pancake mixes, made from edible roses, high quality organic coffee, among others.
This commercial promotion allowed Ecuadorian small and medium-sized companies (SMEs) to participate in 53 commercial appointments with 12 buyers from Switzerland, Spain and the Netherlands, generating business expectations of $ 2,143,000.
This edition was sponsored by the Japan International Cooperation Agency (JICA), which complemented the efforts of the institutions promoting the program, the National Association of Food and Beverage Manufacturers (Anfab), of the Inter-American Institute for Cooperation on Agriculture. (IICA), the Ecuadorian Federation of Exporters (Fedexpor), the Ministry of Production, Foreign Trade, Investment and Fisheries, Agro-quality, the Ministry of Agriculture and Livestock, and the Inter-American Commission for Organic Agriculture (CIAO).
The SMEs involved were part of a process of training and support in commercial matters, knowledge of the market and consumer, as well as technical matters for export management.
During the program 40 products were validated through their evaluation by Swiss experts. Labeling was evaluated and a Marketplace platform was developed to promote the exportable offer.
Daniel Rodríguez Sáenz, Manager of the International Trade and Regional Integration Program of IICA, commented that these business rounds seek that small and medium-scale companies consolidate or diversify their export markets, taking advantage of the opportunities generated by concern for the health of the European consumer.
Christian Wahli, Executive President of Anfab, mentions the importance of diversifying export food and beverages through processed products with a high level of differentiation through quality, safety and certifications regarding the social, environmental and human responsibility of companies.
“It is essential to start from the needs and preferences of the consumer and thus guide the agri-food chains towards the fulfillment of consumer demands”, he highlights.