The e-Commerce Day was held in Quito for the first time last Thursday, July 2nd, in which the latest trends in electronic commerce were unveiled. This is the fifth time this event is held in Ecuador.
Marcos Pueyrredon, president of the Latin American Institute of Electronic Commerce, said that Ecuador has great potential for this market; there is an increasing demand and access to technology.
The biggest problem Ecuador has “at the moment is not due to demand, as users have a great insight into social networks and access to technology, but because of lack of products supply and online services in the domestic market.”
According to INEC, there are 4’995.474 social network users and the average use per week is 7.22 hours. The provinces that top the average use of social networks are Guayas (7.35 hours per week), Galapagos ( 7.35) and Pichincha (6.87), said Jorge Garcia, deputy director of the entity. During the event eleven cases of success in Ecuador were rewarded, from 50 finalists on issues such as tourism, banking, media and entertainment, retail, among others.