Since the entry into force of the trade agreement with the European Union on January 1st, the number of Ecuadorian firms interested in having presence in Spain has tripled, making it the gateway to a market of 500 million people.
A year ago, about three companies contacted each month the commercial office of ProEcuador in Madrid; At present “the number can be eight or nine,” estimates its head, José Luis Cabascango. “The agreement, he adds, is a tool that facilitates access but it is essential to have a product of quality and that are different.”
ProEcuador does not finance prospecting trips for small and medium-sized companies looking for new market niches in Europe, but it does organize the entire agenda of meetings. The ProEcuador office in Madrid carries out permanent market studies to identify opportunities for Ecuadorian companies. These analyzes estimate there are options for the agroindustry and the processed foods sector (I).