The sale of experiences, the best weapon against the crisis

Image: Expreso

Selling experience, creating a global business and anticipate the risks are the best weapons against the crisis, according to three international experts who visited the port city invited by the Guayaquil Chamber of Commerce.

McDonald’s is an example of this, the food chain grew in 2008 when thr US was going through an economic crisis. The chain created a new experience with McCafe. Thus, it opened a new niche that didn´t exist before in fast food and increased the number of restaurants in continents where there was no crisis.

Thus, the lack of prosperity is also an opportunity to grow. But for this, but for this, what experience should be offered together with the product or service must be identified, this is the formula to link customers to a brand, said Rudy Vidal, founder of Vidal Consulting Group.

Fuente: http://expreso.ec/expreso/plantillas/nota.aspx?idart=8661753&idcat=38269&tipo=2